Mays Landing, the county seat area of Atlantic County, is a community within Hamilton Township situated on the Great Egg Harbor River, roughly 15 miles inland from Atlantic City. The area sits at the edge of the Pine Barrens, with forested land and river corridors that give it a distinct character from the coastal strip of the county. Hamilton Township is the largest municipality in Atlantic County by land area, and Mays Landing serves as its administrative and commercial center.

Craft beverage venues here draw from both the township’s year-round population and from visitors traveling inland from the Shore, who find the riverside setting a contrast to the casino and boardwalk environment of Atlantic City. The surrounding area connects south toward Cape May County wine country and north toward the Pine Barrens, making it a natural midpoint on a South Jersey craft beverage route. The Great Egg Harbor River is a regional draw for canoe and kayak tourism, and craft beverage stops pair naturally with river-based outdoor activities in the area during warmer months.